If you have designed a theme or created a plugin, how do you go about selling it?
The truth is most developers and creatives can spend countless hours going over code and design, but when it comes to selling their work, they struggle with even the basics.
You only need a simple website, people like to know a little bit about the people behind the product, it gives them a connection. If it is a theme, give them a demo page, link out to your social media profiles and the marketplaces where they can purchase your products.
The two biggest marketplaces are ThemeForest (themes) and CodeCanyon (plugins). Even though you will still have to work hard to get noticed, it is far easier to sell on these platforms then relying on your own website as they have an established customer base on them.
If you are just starting out, it is a great idea to offer a free version of your theme or plugin. You want to build momentum and reviews for your product, so just remove one or two features from your plugin or theme or add one or two features so that you also have a premium version to sell.
Contact WordPress bloggers, they’re the people who will most likely buy or have interest in your product. Some may even offer to review your product on their website.
If you are just starting out, getting noticed is one of the hardest things you can do, and that is where advertising comes in, unfortunately this costs money, so beg, borrow, sell stuff and even consider applying for a logbook loan (which I did once to get finance) can help you out. From Facebook ads to search engine clicks, advertising need not be expensive, bid low and see what works.
If all the above seems daunting, then consider hiring a virtual assistant that can take care of all these points, freelance sites can get you the right person for a very small outlay, while you concentrate on your next project.