How to Sell your Plugin or Theme

 

If you have designed a theme or created a plugin, how do you go about selling it?

The truth is most developers and creatives can spend countless hours going over code and design, but when it comes to selling their work, they struggle with even the basics.

Website

You only need a simple website, people like to know a little bit about the people behind the product, it gives them a connection. If it is a theme, give them a demo page, link out to your social media profiles and the marketplaces where they can purchase your products.

The marketplace

The two biggest marketplaces are ThemeForest (themes) and CodeCanyon (plugins). Even though you will still have to work hard to get noticed, it is far easier to sell on these platforms then relying on your own website as they have an established customer base on them.

Free

If you are just starting out, it is a great idea to offer a free version of your theme or plugin. You want to build momentum and reviews for your product, so just remove one or two features from your plugin or theme or add one or two features so that you also have a premium version to sell.

Reach out

Contact WordPress bloggers, they’re the people who will most likely buy or have interest in your product. Some may even offer to review your product on their website.

Advertising

If you are just starting out, getting noticed is one of the hardest things you can do, and that is where advertising comes in, unfortunately this costs money, beg, borrow, sell stuff and even logbook loans (which I did once to get finance) can help you out. From Facebook ads to search engine clicks, advertising need not be expensive, bid low and see what works.

Virtual assistant

If all the above seems daunting, then consider hiring a virtual assistant that can take care of all these points, freelance sites can get you the right person for a very small outlay, while you concentrate on your next project.

 

WordPress for business or an alternative?

Started for blogging, wordpress has grown into a wonderful content management system that is search engine friendly and in the main, free.

As an open source cms, it has led to some of the worlds top designers and developers to contribute to its functionality. Developers have created WordPress plugins that have added everything from ecommerce capabilities to stringent security. Designers have created themes that cater to photographers right through to designs for law firms.

But what about the competition?

Joomla

Another open source application, Joomla offers a middle ground between Drupal and WordPress and the ability to structure more complex and flexible sites than wordpress. A strong user community help this great cms. Supports ecommerce and social networking sites.

Drupal

Known for its strong taxonomy and ability to create complex content, Drupal is another open source cms. Requiring the most technical expertsie of the three, it is also capable of creating the most advanced sites. A great developer lead community, Drupal is well suited for complex data sites like multiple user community sites.

 

In conclusion, WordPress is a great cms for most businesses, but for more complex data driven sites, then it is worth looking into Drupal and Joomla, both offering fantastic robust platforms.